What could be working for ordinary brands and customers may not work for your sustainable business and who you want to serve. It requires breaking through niche-specific market barriers. Example: we don't reach out to our customers just to sell. 

You're writing your content because you want it to sound like YOU. I know past attempts of hiring a copywriter may have failed to tell your story and your values the right way.  But it's time to unstuck yourself from fear and move forward by finding the right help. Work with a copywriter who will amplify your voice and share the same values you have.  

Copywriting is an investment. It costs you money and it should give you the return you need. I know you've been promised the moon and stars by other copywriters of growing 100x. But the reality is copywriting is not a quick fix or a last resort. You need to establish foundational content pieces that send a unified message.

It's a given that this is a complex topic, let's make it simple. You don't have to sound like a giant textbook or research (unless that's your brand identity, of course😉).  Or an overly baseless "save the world" advocate. We need to find the perfect mix. All these while combining industry guidelines to send clear and greenwashing-free marketing communication.

If you're tired of the hyped-up marketing and excessively sale-sy marketing and advertising, me too. Here you get to have authentic and ethical messaging that reflects your values and still get results.

Your greatest asset is not money, but TIME and Energy. So focus your energy on growing other aspects of work and personal life.  Achieve more results with that extra 1 - 2 hours a day you spend writing. Attend important meetings. Finish the accounting and legal aspects of your business you kept pushing back.  

The world and humanity thank you for the hard work you're doing, but please LIVE A FULL. Get that solid 6-8 hours of sleep on weekdays and savor a fantastic weekend with your loved ones and all your passions.