Sustainability copywriters and ghostwriters are here to help you with your ethical messaging. We make sure your message reflects your values helping you reach your goals, without the stress of doing it all yourself or hiring a full-time headcount.

If you’ve worked with a sustainability copywriter before or planning to hire one, I know you’ve unspoken expectations about what we do. Let’s clear up a few things together so we can work towards making a productive partnership.

Today, I’d like to talk about some common misunderstandings about what we can (and can’t) do, and how we can work together for the best results.

Miracle Worker

Our work is only one important part of the bigger picture in your business. If you want to hire a sustainability copywriter to increase sales, we have to set realistic goals. No single outsourced copywriting will overturn your business and transform it overnight. Like caring for our planet, we can’t we can’t single-handedly grow your business. Your company must walk the talk. 

Building trust and nurturing your customers requires consistency and an omnichannel approach. Sustainable change in customers and society requires persistence and a whole lot of communication. Get ready to grow your patience.

Greenwashing Professional

We're committed to authenticity, not glossing over unsustainable practices. If any company is hiring a sustainability copywriter for the lack of time or skills on how to create compelling brand stories and marketing communications, that’s a wise investment. But if it’s just getting one to greencoat efforts, no amount of words can ever truly cover up a planet and human-harming practices. It will backfire later on.

Likewise, no single company is ever perfectly good for the planet. So hiring a sustainability copywriter can help you create clear and non-misleading narratives. But your intention must be good and ethical to start with. It’s important you know brand values and realities about your business.

Mind Reader

To write clear and honest messaging, we need to get to know your business inside out—including the parts that might still be a work in progress. Don’t worry if we ask a lot of questions, we just want to make sure we understand everything. The more info we have, the better the copy we’ll create together!

Please don’t be annoyed if your copywriter is too inquisitive. The more mastery we have about your product or service, your business practices, purchase flow, and access to information, the better copy we can produce. Again, we’re here to help and trust the process 🙂

We’re Here for Fair Collaboration

We love working with brands that are committed to positive change, and while we’re passionate about sustainability, we’re also professionals who offer valuable expertise. Just like any other service, we need to be fairly compensated. Ask for revenue share deals if you can’t afford outright investment. We’re always open to fair exchanges, like testimonials and referrals, when offering pro-bono work.

Greenwashing Lawyer or a Sustainability Consultant

We don’t specialize in the intricate legal landscape surrounding sustainability claims the way Greenwashing lawyers can. Although we know a lot about sustainability best practices, we’re not legal experts or consultants. We can’t professionally identify ALL potential loopholes in your claim.

We operate with integrity and diligence, relying on the information provided by our clients. With open communication and collaboration, we strive to uphold ethical standards and avoid any smidge of greenwashing in our work.

Though we love all things sustainable, only a sustainability consultant can truly guide you on how to make your business more sustainable. We do need data and figure crunches about your business which is best provided by their report and analysis.

Wrapping It All Up

At the heart of every successful partnership is clarity and trust. When we understand each other’s roles and communicate openly, we produce messages that reflect values and inspire the audience to act. Whether your goal is to attract eco-conscious customers, strengthen your brand, or make a lasting impact on the planet, working with a sustainability copywriter is a step toward meaningful change.

Hire Your New Sustainability Copywri​​​​ter Here